Performance Marketing
Every Rupee Spent Should Return More
Data-driven performance marketing that drives real leads, real sales, and real growth. We manage your ad spend like it's our own — obsessing over ROAS, CPL, and conversions.
ROAS
4.8x
↑ 22% MoM
Leads
1,284
↑ 38% MoM
CPL
₹142
↓ 19% 🎉
Monthly Revenue from Ads
+41% growth
Channel ROAS Breakdown
Google Ads
5.2x
Meta Ads
4.1x
YouTube
3.4x
₹50Cr+
Ad Spend Managed
4.5x
Average ROAS Delivered
60%
Average CPL Reduction
200+
Campaigns Launched
What We Do
Performance Marketing Services
Every service we offer is tied to a measurable outcome — not just impressions and clicks, but leads, sales, and revenue.
Search Engine Marketing (SEM)
Capture high-intent buyers the moment they search. We build precision Google Ads campaigns that drive qualified traffic and maximize conversion rates.
Social Media Advertising
Hyper-targeted campaigns on Meta, Instagram, and LinkedIn. We build audiences, craft creatives, and optimize daily to lower your CPL and scale what works.
YouTube & Video Ads
Video is the highest-converting ad format. We script, produce, and run YouTube campaigns that build brand recall and drive direct conversions.
Retargeting & Remarketing
Re-engage visitors who showed interest but didn't convert. Dynamic retargeting across Google, Meta, and display networks brings them back — ready to buy.
Conversion Rate Optimization
Traffic means nothing without conversions. We audit your landing pages, run A/B tests, and implement CRO strategies that squeeze more from every visitor.
Performance Analytics & Reporting
Live dashboards, weekly reviews, and monthly deep-dives. You always know exactly where your budget is going and what return it's delivering.
How We Work
From Audit to Scale — In 5 Steps
A structured process that eliminates wasted spend in week one and scales your best-performing campaigns relentlessly.
🔬
1
Free Audit
We analyse your existing campaigns, landing pages, and tracking setup to find quick wins and leaks.
🗺️
2
Strategy & Setup
Custom campaign architecture, audience research, creative briefs, and tracking implementation.
🚀
3
Launch
Campaigns go live with controlled budgets. We monitor every metric hourly in the first 72 hours.
⚡
4
Optimize Daily
Pause losers, scale winners. Daily bid adjustments, creative refreshes, and audience pruning.
📈
5
Scale & Report
Once ROAS targets are hit, we scale budgets aggressively and share detailed monthly performance reviews.
Platforms We Master
Advertising Everywhere Your Audience Is
We're certified on every major ad platform and know how to extract maximum ROI from each one.
🔍
Google Ads
Search, Shopping, Display & Performance Max campaigns for maximum Google coverage.
Avg ROAS: 5.2x
📘
Meta Ads
Facebook & Instagram ads with precision audience targeting and creative A/B testing.
Avg CPL: ₹120–₹180
▶️
YouTube Ads
Skippable, non-skippable, and bumper video ads to build awareness and drive conversions.
Avg View Rate: 38%
💼
LinkedIn Ads
B2B lead generation targeting decision-makers by job title, company size, and industry.
Best for B2B
🌐
Programmatic Display
Automated display advertising across millions of websites with audience-first targeting.
Brand awareness at scale
🛒
Shopping & E-commerce
Google Shopping & Meta Catalogue ads for product-based businesses and online stores.
Avg ROAS: 6.1x
Proven Results
Real Numbers from Real Campaigns
We let the data speak. Here's what we've delivered across industries.
Manufacturing — B2B Leads
6.2x
ROAS
340%
Lead Growth
₹98
Cost Per Lead
3 mo
To Results
Google Search + LinkedIn combination targeting procurement managers in the industrial sector. Lead quality improved by 80% after audience refinement.
Retail & E-commerce
7.4x
ROAS
55%
Lower CPA
₹2.4L
Daily Revenue
45 days
Break Even
Meta Shopping + Google Performance Max combination scaled a fashion brand from ₹20k/day to ₹2.4L/day in revenue within 6 months.
Real Estate — Lead Gen
1,200
Leads / Month
₹142
Cost Per Lead
18%
Lead-to-Site Rate
4 mo
ROI Positive
Hyper-local Google + Meta campaigns with retargeting for a Faridabad real estate developer. CPL dropped from ₹520 to ₹142 in 90 days.
Why Softech Business
Marketing That's Accountable to Results
We don't charge for activity. We're accountable for outcomes — leads, sales, and ROAS.
📍
Hyper-Local Expertise
Deep understanding of Indian markets — Delhi NCR, Faridabad, and beyond. We know how local buyers search and what makes them convert.
🔬
Data Over Gut Feel
Every decision is backed by data. We run continuous A/B tests on creatives, audiences, and bidding strategies — never guessing.
📞
Dedicated Account Manager
One point of contact. No agency runaround. Your account manager knows your business deeply and is reachable daily.
💸
No Long-Term Lock-In
Month-to-month contracts. We earn your business by delivering results, not by trapping you in 12-month agreements.
🔗
Full-Funnel Integration
We integrate ad campaigns with your HRMS, CRM, and ERP — so every lead is tracked from click to close automatically.
ROI Calculator
Estimate your potential returns with Softech's performance marketing
Monthly Ad Budget ₹50,000
Current ROAS 2.0x
Target ROAS with Softech 4.5x
₹1.0L
Current Monthly Revenue
₹2.25L
Projected Revenue
+₹1.25L
Extra Revenue/Month
+125%
Revenue Uplift
Client Stories
What Our Clients Say
Results-backed feedback from businesses we've helped grow through performance marketing.
★★★★★
"We were spending ₹80,000/month on ads and getting 40 leads. Softech's team restructured everything — same budget, now we get 280+ qualified leads every month. Game-changing."
★★★★★
"Our real estate projects were struggling for site visits. Softech's performance marketing brought our cost per site visit from ₹8,000 to under ₹1,800 in just 6 weeks."
★★★★★
"The transparency is what sets Softech apart. Weekly reports, live dashboards, and honest conversations about what's working. Our ROAS went from 1.8x to 5.4x in 4 months."
Plans & Pricing
Transparent Pricing, No Hidden Fees
Flat monthly management fees. No percentage of ad spend. No surprises.
Starter
₹15,000
per month + ad spend
Best for small businesses and startups exploring paid advertising for the first time.
- 1 ad platform (Google or Meta)
- Up to ₹1L monthly ad spend
- Campaign setup & management
- Monthly performance report
- Basic landing page audit
Most Popular
Growth
₹35,000
per month + ad spend
For growing businesses ready to scale with multi-channel performance marketing.
- Up to 3 platforms (Google + Meta + YouTube)
- Up to ₹5L monthly ad spend
- Retargeting & remarketing
- Weekly reports + live dashboard
- CRO & landing page optimization
- Dedicated account manager
Enterprise
Custom
tailored to your needs
For large businesses with high ad spend, multiple brands, or complex multi-region campaigns.
- Unlimited platforms & campaigns
- ₹5L+ monthly ad spend
- Full creative production team
- CRM + HRMS integration
- Dedicated senior strategist
Free Audit
Get Your Free Ad Account Audit
We'll review your current campaigns and show you exactly where you're losing money — completely free, no strings attached.
Free audit · No commitment · Response within 4 hours
